06

Jul
2020

#BlackoutDay2020 and #PullUpForTravel

Posted By : Travel Africa Movement/ 107 0

As a 100% Black-owned company, the Travel Africa Movement supports The Blackout Coalition and the Black Travel Alliance in their efforts to increase support of Black-owned businesses and increase the inclusion of Black voices in travel marketing and story telling.

Blackout Day – July 7, 2020 – is a day of solidarity where Black Americans and their allies are urged not to shop, and if they do, to shop only at Black-Owned businesses. The goal is to be the start of a liberation movement and lifelong pursuit of economic empowerment for Black people.

Similarly, the Black Travel Alliance seeks to create a world where Black people are supported and accurately represented in the travel industry. One of their initiatives is the Black Travel Scorecard, which evaluates destinations and travel brands under five key areas: (1) Employment grades the current number and percentage of Black people in management and on staff; (2) Conferences & Tradeshows grades Black representation (number and percentage) on speaker panels, workshops, sessions, etc. in 2019; (3) Paid Advertising/Marketing Campaigns grades Black representation (number and percentage) in TV, radio, print and digital channels including social media in 2019; (4) Press grades Black representation (number and percentage) on media/press trips in 2019; and (5) Philanthropy grades charitable contributions and support (i.e. mentorship and intern programs, etc.) to Black charities and community groups.

We encourage you to learn more about their missions by visiting their websites at https://www.blackoutday.org/ and https://www.blacktravelalliance.com/ and to support their movements by using their hashtags #blackoutday2020, #blacktravelalliance and #pullupfortravel on social media.

As our way of saying Thank You for supporting our #BOB as we grow and change the narrative about Africa, we’re offering Free Shipping on all TAM clothing and $100 off all 2021 trips with promo code BLACKOUT. Discount valid thru 7/15/2020. #supportblackowned

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